iPhone Games Bulletin

My app stores presentation from Develop Liverpool

Earlier today, I gave a presentation at the Develop Liverpool conference comparing and contrasting iPhone's App Store, Android Market, BlackBerry App World, Nintendo's DSiWare and Sony's PSP Minis. The idea was to look at what opportunities and challenges there are for games developers and publishers across these digital platforms.

It seemed to go well, but there were a lot of bullet points and graphs. So here's the presentation in its entirety, so you can grab the bits that interest you.

5 app stores under the microscope

View more presentations from stuartdredge.

The average iPhone user has spent $80 on apps (claims a survey)

Every week, someone else pops up with a survey trying to put numbers on the application usage of iPhone users. This week it's AppsFire, which has commissioned a survey of 1,200 iPhone owners, and finds that the average user has downloaded 65 apps for their device, spending around $80 in total.

65% of the apps installed by those users were free, so the average price paid for premium apps was $1.56. Those 1,200 users had installed 15,000 unique apps on their devices, meaning there's a long no-sale tail of 50,000 or so apps - at least according to this sample size.

Meanwhile, AppsFire estimates that the total paid iPhone market so far is around $3.3 billion - $2.3 billion for developers and a cool $1 billion for Apple.

This was originally published in the iPhone Games Bulletin, a daily news/analysis email for the iPhone games industry. For signup details, click here.